BEHAVIORAL PRICING PLAYBOOK
Your financial wellbeing starts with pricing that works for you.
8 out of 10 business owners undervalue their work.
Most pricing decisions come from:
- What others charge
- Gut feeling
- Fear of losing customers
Your financial security as a business owner is directly tied to how you price.
What's in the Playbook:
- →Why underpricing hurts your financial wellbeing
- →A simple method to find prices that sustain your business
- →How to communicate value without losing sleep over customer reactions
Free. Based on 10+ years of behavioral economics research.
EMOTIONS PLAYBOOK
EMOTIONS IN
THE ROOM
A decision-quality cheat sheet for high-stakes client conversations.
Receive. Reflect. Reorient
Recognize anxiety, sadness, and anger as signals to slow the process, restore agency, and protect decision quality.
In this takeaway:
- →Recognize the signal
- →Ask better questions
- →Restore agency
Free. Practical guidance for high-stakes client conversations.
Want to sense-check your pricing? Chat with Fred, our Pricing Guide