BEHAVIORAL PRICING PLAYBOOK
Stop guessing. Start pricing with confidence.
8 out of 10 businesses charge too little.
You set prices based on:
- What competitors charge
- Gut feeling
- Fear of losing customers
Better pricing makes you 2-4× more money than finding new customers.
What's in the Playbook:
- The pricing mistakes costing you money
- A simple method to find your perfect price
- The exact words to use when raising prices without losing customers
Free. Based on 10+ years of behavioral economics research.
Want to sense-check your pricing? Book a free pricing audit